As a little girl, I would always watch my mother — a cosmetologist and educator,  as she sat at her vanity. I'd hold my breath in anticipation as she browsed through her lipstick collection, and gaze in awe as a single swipe of blush could brighten her entire face. But what fascinated me most wasn’t just the makeup — it was the way beauty empowered her. The confidence, creativity, and self-expression it unlocked within her inspired me from a young age.

As a first-generation Dominican American, raised in a family deeply rooted in the beauty industry, I grew up surrounded by artistry. My fascination with cosmetics only deepened over the years — I became a makeup artist, worked at ULTA Beauty while attending skincare school, and spent countless hours perfecting my craft and helping others feel beautiful.

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But as I grew deeper into the industry, I noticed a gap — too many “pro” makeup products were either wildly expensive or didn’t truly perform at a professional level. I wanted something better — something I could confidently use in my kit and recommend to other artists and beauty lovers alike.

That’s when I created KARIS — a brand built on high-quality, professional-grade makeup that perform like luxury, but without the luxury price tag. Every product is designed with intention — to empower both seasoned artists and everyday beauty lovers to create stunning looks with confidence.

As the founder of KARIS, I’m proud to operate a cosmetic R&D lab — which gives me the rare ability to personally innovate, test, and ensure the quality of every product we release. It’s my mission to build a brand that not only delivers exceptional performance but also represents the values of artistry, inclusivity, and community that I hold dear.

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KARIS is my love letter to the beauty world — and to every person who deserves to feel confident and seen in their own skin.